Just specialists were supposed to do marketing automation until today. However, tools nowadays make it possible for everyone. The basic idea is easy: predefined emails are sent automatically, when the recipient shows a certain behaviour, particular criteria is fulfilled or to specified points of time. There are different types of triggers. Typical are registration for a newsletter, purchase of a product or filling in a contact form. Depending on the target group and market sector, there are different opportunities and processes with email automation.
Whether you call it autoresponder, follow-up campaign, trigger mail or lifecycle campain – it is always the same: automatic dispatch of emails due to an action. Common examples are birthday emails, which congratulate the consumer for his / her birthday or the automated email with a welcoming gift when someone registers for a newsletter. Besides that, it is also possible to build up more complex workflows which e.g. include the consumer behaviour and link it to further conditions to react with specific emails.
The opportunities are almost endless and the potential is huge. However, it is required to digitally have the consumer data and be able to digitally evaluate consumer behaviour. You can get data from an online shop, your website or the CRM. You can do easy campaigns with small budget. Thus, it is suitable for all types of companies.
The acceptance of automated emails is usually quite high thanks to the timeliness trigger. Therefore you should not hesitate to use email marketing and profit from these chances with your company.
Whether you call it autoresponder, follow-up campaign, trigger mail or lifecycle campain – it is always the same: automatic dispatch of emails due to an action. Common examples are birthday emails, which congratulate the consumer for his / her birthday or the automated email with a welcoming gift when someone registers for a newsletter. Besides that, it is also possible to build up more complex workflows which e.g. include the consumer behaviour and link it to further conditions to react with specific emails.
The opportunities are almost endless and the potential is huge. However, it is required to digitally have the consumer data and be able to digitally evaluate consumer behaviour. You can get data from an online shop, your website or the CRM. You can do easy campaigns with small budget. Thus, it is suitable for all types of companies.
The acceptance of automated emails is usually quite high thanks to the timeliness trigger. Therefore you should not hesitate to use email marketing and profit from these chances with your company.