RUNAWAY BRIDE® is an entirely new class of interspecific Hydrangea hybrid – created by Ushio Sakazaki, one of the most successful breeders in floriculture of the past decades – that flowers not only at the end of the stems, but also from all lateral buds from the previous season.
Almost all hydrangea flower from terminal buds that developed in the previous year. RUNAWAY BRIDE® flowers not only from terminal buds, but also from virtually all lateral buds along the elegant, arching stems. The lateral buds produce 2-3 leaf pairs, then the flower heads. No other hydrangea variety on the market has a similar flowering habit. The lacecap inflorescences are bordered with large, elegant sterile florets in pure white, often flushed with pink during cooler weather.
Due to the unique flowering habit and garland-like stems, this type of hydrangea can be grown into totally new product forms – in addition to standard pots/containers, RUNAWAY BRIDE can also be grown in hanging baskets, on trellises, pyramids, columns and more.
In 2018 RUNAWAY BRIDE was available at the mail order companies Baldur-Garten and T & M only. In garden retails Gartencenter Meier in Switzerland has been the only retailer in Europe offering the plant to consumers.
Media Concept is delighted being the concept and media partner for this European wide campaign for this unique genetic. Attractive sales concepts were developed - for B2B and B2C. In order to support the sales the following materials are available: printed pots, labels, poster, displays and bench wraps. You can order them directly at Gregg Marketing.
Do not hesitate to contact us for questions regarding RUNAWAY BRIDE.