A total of 1,538 exhibitors from 46 countries presented their innovative products and services in the fields of plants, technology, floristry and equipment from 28 to 31 January 2020. Messe Essen was once again the most important meeting place for the global green industry. Over 54,000 (2019: 52,800) visitors from over 100 countries came to find out about trends and ordered goods for the coming season. Climate change and sustainability were more than ever the defining themes of the world's leading horticultural fair.
In recent weeks and months, hardly any other topic has affected production horticulture in Europe as much as the EU directive on the introduction of the plant passport on 1 January 2020. Media Concept Switzerland and Gregg Marketing, as specialised service providers for the green sector, are of course also familiar with this topic. Here is a small introduction - shortly before the official launch.
Every year at the beginning of December, many designers, fashion enthusiasts and increasingly more people in the green sector are waiting to announce the color of the year. Last week it was time again and the Pantone Color Institute ended the tension – the choice was «CLASSIC BLUE». What can horticultural production companies and retailers expect from this color? With the Echeveria, Pantone even put a plant at the center of the market launch.
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