After two years of online meetings, trade fairs can finally take place again. This also applies to "Cultivate" in Columbus, Ohio, which is organized annually by "American Hort", the leading association for the horticultural industry in the USA.
The presentation of plants at the point of sale plays a major role for successful sales. How do you ensure that not only the sales increase, but also that the end consumers are also satisfied with the plants they buy in the long term?
After a four-year break, the ÖGA, «The Meeting Place of the Green Industry», could be held again at the end of June. With 20600 admissions, the trade fair attracted almost as many visitors as at the last edition in 2018.
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